While automakers across the industry have seen falling sales since the start of the COVID-19 pandemic, Hyundai and Mazda saw an increase in July. Hyundai’s sales increased by 1 percent compared to July 2019, and Mazda saw 3 percent sales growth.
Hyundai noted that its SUV sales were particularly strong in July, with the Palisade, Tucson, and Santa Fe SUVs selling well. The Palisade in particular saw an impressive jump from July 2019. This follow’s Hyundai’s trend of faring better during the coronavirus pandemic than many competitors.
The Mazda CX-30 subcompact crossover, which wasn’t available for sale in July 2019, gave Mazda nearly 4,000 sales this July. This contributed to its 3 percent increase in sales, in addition to its strong lineup of SUVs and sedans.
This is a stark difference compared to other Asian brands such as Toyota, Honda, and Subaru, which all saw significant declines in July as high as 22 percent. Some vehicles declined sharply, while some improved. Overall, the decline in SUV sales was smaller than the decline in sedans.
Across all these brands, it’s obvious that SUVs are continuing to dominate the auto market, especially compact SUVs like the Mazda CX-30. Toyota hybrid sales increased 15 percent while every other area was down, indicating a stronger interest in ecofriendly vehicles compared to last year. Luxury auto brands are also selling well in 2020.
It’s pretty incredible that Hyundai and Mazda managed to not only maintain but improve on previous sales numbers during the COVID-19 pandemic, while all other automakers struggled massively. No doubt it’s a testament to the quality of their products! Check out the Hyundai and Mazda vehicle lineups in our showroom in Memphis, TN!