Actor, director, and producer Jason Bateman is continuing his role as the voice of Hyundai for a new advertising campaign. Bateman will supply the voice for Hyundai “Better Drives Us” commercials, which builds on the brand’s promise: “We make things better.”
New Hyundai Ads
The focal point of the campaign is the 60-second “Better Drives Us” ad, which demonstrates that Hyundai strives to be even more than just its many IIHS safety awards and America’s Best Warranty suggests. Bateman says that it’s better to build vehicles that keep your loved ones safe and are so well-made that an industry-best warranty may not even be necessary than to focus on accolades and titles. Hyundai achieves this, he says, by putting people first. He closes with a question: “Because if you’re not making things better for people, who are you making it better for?”
Additional spots “A Greener Future” and “The Elevator” keep up that focus by spotlighting eco-friendly Hyundai vehicles and Shopper assurance, respectively. The commercials are directed by Wally Pfister, best known for his work as Christopher Nolan’s cinematographer on films like The Dark Knight. Bateman first worked with Hyundai in 2011 as the replacement for former voice of Hyundai Jeff Bridges.
Want to experience all the ways that Better Drives Hyundai? Stop into Gossett Hyundai and we’ll be happy to show you.